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FACT SHEET

The Hooters Casino Hotel will feature the famous Hooters décor, and the Hooters brand will be a prominent component of the new facility. The renovations will refresh and upgrade the property, and also provide for several new restaurant, bar, and entertainment venues. The Hooters Casino Hotel is planned to feature:

 

HOOTERS - THE BRAND EXPANDS

Since opening in Clearwater, Florida, in 1983, the Hooters brand is well organized around the world and has become a significant part of today's popular culture. According to Fortune Magazine, Hooters is the tenth largest full-service restaurant chain in the United States. There are 381 restaurants worldwide which generated approximately $835 million in revenues during 2004. There are locations in 46 states as well as Argentina, Aruba, Austria, Brazil, Canada, Chile, China, Croatia, United Kingdom, Guatemala, Mexico, Singapore, Switzerland, Taiwan and Venezuela. Hooters hosts over 60 million customers annually.

The Hooters brand has been extended into several product and service offerings, including Hooters Air, Hooters Calendar, Hooters International Swimsuit Pageant, Hooters Magazine, and Hooters Foods. Hooters Air had its inaugural flight in March 2003 and currently flies to 10 cities, including Las Vegas. Hooters Calendar is one of the best selling calendars of its kind, with sales of over 400,000 calendars in 2004. The Hooters Swimsuit Pageant is an annual event that features 100 finalists from the 15,000 Hooters Girls worldwide. Hooters food products are sold in over 8,000 retail outlets and Hooters Magazine has a circulation of 70,000.

Professional and amateur sports are an important part of the Hooters brand. Hooters sponsorships include; the National Golf Association Hooters Tour, United Speed Alliance Hooters Pro Cup racing series, Hooters International Hot Rod Association Drag Series, Formula One Powerboat Racing, Professional Bass Fishing, and American Motorcycle Association Motorcycle Team. These sporting events enjoy extensive media coverage and fan support.

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